232 Chandler St, Worcester, MA 01609
Owner: Al & Maggie Maykel
Founded in: 1971
Organic Sales: More than 50% of total store sales are organic. Produce sales are 100% organic.
Annual Sales: Between $2.5 million - $10 million a year.
Living Earth's board member Frank Phelan is the store's GMO expert. He identifies and eventually removes all GMO products from the store.
Product Removal Process
Along with regularly removing suspect products from store shelves, Frank has persuaded several companies to substitute suspect ingredients for GMO-free and organic ingredients. Getting manufacturers to remove soy lecithin and canola oil has been the biggest challenge.
Living Earth does not label GMO or non-GMO foods.