Three eastern NJ locations: 1119 Route 35 N, Ocean Township, NJ 07712 490 Broad St, Shrewsbury, NJ 07702, 25 Mountainview Blvd., Basking Ridge, NJ 07920
Owner: Dean Nelson
Founded in: 1996
Organic Sales: Roughly 40% of total store sales, 100% organic produce
Annual Sales: More than $10 million
Dean's staff notified manufacturers in March 2013 that they would not accept any new products that were not certified organic or Non GMO Project Verified. Store staff contact suppliers if they identify any suspect ingredients.
Product Removal Process
The store is purging food products likely to contain GMO ingredients from their shelves as alternatives are found. Finding GMO-free health and body care products is proving to be a challenge.
Virtually all products except those being phased out are labeled as either organic or Non-GMO. Dean's Natural Foods Market is a Non-GMO Project Participating Retailer.