Dean’s Natural Food Market, Ocean, NJ

Three eastern NJ locations: 1119 Route 35 N, Ocean Township, NJ 07712 490 Broad St, Shrewsbury, NJ 07702, 25 Mountainview Blvd., Basking Ridge, NJ 07920

Website: https://www.deansnaturalfoodmarket.com/

Facebook: https://www.facebook.com/deansnaturalfoodmarket

Owner: Dean Nelson

General Manager:

Founded in: 1996

Organic Sales: Roughly 40% of total store sales, 100% organic produce

Annual Sales: More than $10 million

GMO Practices

Manufacturer Communication

Dean's staff notified manufacturers in March 2013 that they would not accept any new products that were not certified organic or Non GMO Project Verified. Store staff contact suppliers if they identify any suspect ingredients.

Product Removal Process

The store is purging food products likely to contain GMO ingredients from their shelves as alternatives are found. Finding GMO-free health and body care products is proving to be a challenge.

Labeling

Virtually all products except those being phased out are labeled as either organic or Non-GMO. Dean's Natural Foods Market is a Non-GMO Project Participating Retailer.