1651 Broadway Street, Boulder, CO 80302
Owner: Group of investors
Founded in: Alfalfa's Market was founded in 1983 by a group of investors who sold the store, then reacquired it in 2011. Three industry veterans are now the primary partners in the store.
Organic Sales: Produce sales are 97% organic; Bulk department sales are 85% organic; 100% organic juice bar.
Annual Sales: More than $10 million a year.
Alfalfa’s aggressively seeks alternative sources for products that are known to, or may, contain GMOs. The store prefers to source USDA organic products. But in cases where organic is unavailable, the store features foods produced from non-GMO seed stock. Alfalfa’s supports and recommends that vendors adhere to the standard adopted by the Non-GMO Project. Producers that have not yet received verification from the non-GMO Project must provide verification of testing showing that product s contain no more than 0.5 percent GMO ingredients. The store communicates its GMO stance to all suppliers with products containing suspect ingredients. More and more of Alfalfa's suppliers are getting Non GMO Project certified.
Product Removal Process
Alfalfa's discontinues most products that do not meet its standard for 0.5 percent or lower GMO content.
Alfalfa's carries only a handful of products that may contain GMOs, mainly grocery items that are unique and very popular with customers. They have handmade signs notifying customers these items may contain genetically engineered ingredients. The store also posts GMO product shelf tags. Alfalfa's is a Non-GMO Project Participating Retailer.